How Hydroxie Is Driving Brand Awareness with Rolling Adz LED Trucks Across the U.S.

In a world saturated with digital noise, standing out takes more than a flashy Instagram ad. That’s why Hydroxie, the bold new entrant in the sparkling water category, has partnered with Rolling Adz to do things differently—by bringing their brand to life at high-traffic events across the country with LED truck advertising.

This summer, Hydroxie is hitting the road with a coast-to-coast experiential advertising campaign that’s hard to miss. From the packed streets of Las Vegas to the sunny shores of Huntington Beach, custom-branded LED trucks are sprinting through crowds and festivals, delivering high-frequency brand exposure and building national recognition in a powerful, visual way.

Campaign Goals: Visibility, Sampling, and Storytelling

Hydroxie’s mission for this campaign is clear:

• Build mass brand awareness through repeated visual exposure in high-energy environments.

• Drive consumer engagement and product sampling through immersive event placements.

• Capture content and performance data to fuel future retail partnerships, strengthen investor relations, and support broader marketing efforts.

Rolling Adz was the ideal partner to bring this vision to life, using LED truck sprints that allow the brand to meet their audience exactly where they are—in the moment, in the crowd, and in the action.

A Strategic Route: Hitting the Right Markets at the Right Time

Here’s a look at the cities and events where Hydroxie’s LED trucks are making waves:

• Las Vegas, NV – May 16–17

• Melbourne Beach, FL – May 31–June 1

• Manchester, TN – June 12–13

• Marianna, FL – July 3–4

• Las Vegas, NV (again) – July 23–26

• Huntington Beach, CA – July 25–27

• Sturgis, SD – August 1–3

• Tampa, FL – August 15–16

• Santa Monica, CA – TBD

• Costa Mesa, CA – TBD in August

By aligning with high-attendance events, Hydroxie is not only maximizing impressions (hundreds of thousands and counting), but also creating real-world brand moments that resonate with consumers. Whether it’s a music festival, a beachside block party, or a Fourth of July celebration, these trucks are lighting up the streets—and social media feeds.

Why LED Truck Advertising Works for Beverage Brands

For consumer-facing brands like Hydroxie, traditional ads often fail to create meaningful touchpoints. That’s where LED mobile billboards come in. Unlike static billboards or online banners, these trucks:

• Offer high-impact, moving visuals that capture attention instantly.

• Travel directly to target audiences, maximizing reach and cost-efficiency.

• Provide content creation opportunities with real-world footage and crowd reactions.

• Allow for dynamic, campaign-specific messaging that adapts to the event or location.

Combined with product sampling and community engagement, Hydroxie is turning each market stop into a full-scale brand experience.

Looking Ahead: Fueling Growth With Data and Content

Beyond impressions, Hydroxie’s campaign with Rolling Adz is focused on measurable impact. Each market activation is tracked for performance, content is captured for future campaigns, and audience insights are gathered to inform retail expansion strategies.

For a beverage brand with big plans, this campaign is about more than driving awareness—it’s about building long-term momentum.